Dr. Marshall Jiang

Professor of International Business
Goodman School of Business |Brock University
1812 Sir Isaac Brock Way | St. Catharines, ON L2S 3A1
brocku.ca/goodman | T 905 688 5550 ext. 5384 | F 905 378 5716
E-Mail: mjiang@brocku.ca

The Goodman School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.

Marshall Jiang began teaching at Goodman School of Business in 2006. He holds a PhD in Marketing from Schulich School of Business at York University, an MBA from Nanjing University, and a BSc from North China Electric Power University. He teaches international business and strategic management for the undergraduate program, and global strategy for the MBA program. He is currently sitting in the editorial boards of the Journal of International Management and the Journal of Asia Business Studies.

Dr. Jiang is a member of the Academy of Management, the Academy of International Business, and the Strategic Management Society.

Selected Publications

Hua C., Zhang Z., Jiang, MS, and Miao, J. 2024. The spatial spillover effect of financial growth on high-quality development: Evidence from Yellow River Basin in China. In press. Humanities and Social Sciences Communications.

Xia, J., Gu, Q., Jiang, MS, and Lin, Z. 2023. “Horizontal FDI and internal R&D of local firms in emerging economies: a coopetition perspective”, Management and Organization Review. 19(5): 981-1004.

Lin, Z., Jiang, M.S, Wang, X., 2022. “Joint influence of R&D composition and environmental uncertainty on innovation performance: Insight from Transaction Cost Economics”, Canadian Journal of Administrative Science. 39(4): 396-412

Fang, X.Y., Jiang, M.S., Li, Y.G. 2021 “Intangible Resources and Firms’ Innovation Performance Empirical Evidence from Chinese firms”. European Journal of Innovation Management. 26(2): 347-363

Jiang, M.S., Li, J., Lin Z., Xia, J. 2021. “Learning through observation or through acquisition? Innovation performance as an outcome of internal and external knowledge combination”. Asia Pacific Journal of Management.  38(1): 35-63

Aulakh, P.S., Jiang, M.S., and Krishnan, R. 2019. “Interdependence, contract structure and knowledge transfer in cross-border licensing relationships” in the book “Managing Inter-partner Risks in Strategic Alliances” edited by T.K. Das. 

Wang, L., Jiang, M.S. 2018. Effect of power source mismatch on new venture performance. Chinese Management Studies. 12(4): 833-846  

Xia, J., Gu, Q., Jiang, M.S., Lin, Z. 2018. “How do local firms respond to horizontal foreign direct investment through internal R&D?”. Academy of Management Proceedings. 2018(1): July 02, 2018  

Wang, X., Jiang, M.S.  2018. “Learning together and learning apart: the nurturing pattern in family business succession”. Knowledge Management Research & Practice, 16(2): 258-266.

Jiang, M. S., Branzei, O., & Xia, J. 2016. DYI: How internationalization shifts the locus of indigenous innovation for Chinese firms. Journal of World Business, 51(5): 662-674.  

Huang, Q., Jiang, M.S. and Miao, J.  2016. The effect of government subsidization on Chinese industrial firms’ technological innovation efficiency: A stochastic frontier analysis. Journal of Business Economics and Management, 17(2): 187-200.  

Xia, J., Jiang, M.S., Li, S. and Aulakh, P.S. 2014. Practice Standardization in Cross-Border Activities of Multinational Corporations: A Resource Dependence Perspective, Management International Review, 54(5): 707-734.  

Aulakh, P. S., Jiang, M. S., & Li, S. 2013. Licensee technological potential and exclusive rights in international licensing: A multilevel model. Journal of International Business Studies, 44(7): 699-718.  

Jiang, M. S. and Menguc, B. 2012. Brand as credible commitment in embedded licensing: a transaction cost perspective. International Marketing Review, 29(2): 134-50.  

Jiang, M. S., Chu, R. W., & Pan, Y. 2011. Anticipated duration of international joint ventures: A transaction cost perspective. Journal of International Management, 11: 175-183.  

Aulakh, P. S., Jiang, M.S. and Pan, Y. 2010. “International technology licensing: Monopoly rents, transaction costs and exclusive rights”. Journal of International Business Studies, 41(4): 587-605.

Jiang, M.S., Aulakh, P. S. and Pan, Y. 2009. “Licensing duration in foreign markets: A real options perspective”. Journal of International Business Studies, 40(4): 559-577.  

Jiang, M.S., Aulakh, P.S. and Pan, Y. 2007 “The Nature and Determinants of Exclusivity Rights in International Technology Licensing”. Management International Review, 17(6): 869-893.  

Jiang, M. S. and MacKenzie, H. 2006. “Bargaining Power for Local IJV Partners: Local Knowledge and Skills”. Journal of Global Business Management. 2(3): 60-70.  

Academic Achievements

May 2023        2022 Honorable Mention of CJAS

 Lin, Z., Jiang, M.S, Wang, X., 2022. “Joint influence of R&D composition and environmental uncertainty on innovation performance: Insight from Transaction Cost Economics”, Canadian Journal of Administrative Science.

 

August 2018    AOM Best Paper Finalist (IM division)

 Xia, J., Gu, Q., Jiang, M.S., Lin, Z. “Spillovers and barriers to imitation: How do local firms respond to horizontal foreign direct investment through internal R&D?” AOM, Chicago.

 

 

June 2016        ASAC Best Paper Award

Jiang, M.S., “Environmental conditions on R&D and performance”, Administrative Science Association of Canada Conference, Edmonton

 

 

May 2005        ASAC Best Student Paper Award

Jiang, M.S., “Anticipated duration of joint ventures”, Administrative Science Association of Canada Conference, Toronto

 

 

June 2004        AIB Best Paper Nomination

Jiang, M.S. and Aulakh, P.S., “International technology transfer: The nature and determinants of licensing dispersion”, Academy of International Business, Stockholm, Sweden.

Conference participations

Jiang, M.S., Wang, L. “Outside Director Experience Heterogeneity and Firm Growth Performance”, International Corporate Governance Society, Shanghai, China. October 2018

Xia, J., Gu, Q., Jiang, M.S., Lin, Z. “Spillovers and barriers to imitation: How do local firms respond to horizontal foreign direct investment through internal R&D?”, Academy of Management, Chicago, August 2018

Xia, J., Gu, Q., Jiang, M., and Lin, Z., “Why Do Foreign Firms Conduct R&D Investments in an Emerging Market? A Resource Dependence Perspective”, Academy of International Business, Dubai, June 2017.

Xia, J., Jiang, M., Lin, Z., and Quan, J., “Learning through observation or through acquisition? Innovation performance as an outcome of internal and external knowledge combination”, Nanjing University Youth Forum, Nanjing, China, April 2017.

Quan, J., Zhou, YL, Jiang, MS, Xia J., “Environmental Configurations of R&D Strategies: A Dependence Explanation of Innovation Performance”, International Association of Chinese Management Research Annual Conference, Hangzhou, China, June 2016

Jiang, M.S., “Environmental conditions on R&D and performance”, Administrative Science Association of Canada Conference, Edmonton, June 2016

Xia, J., Jiang, M.S, Lin, Z., Quan, J., “Aligning internal and external R&D with environmental elements and innovation performance”, Academy of Management, Vancouver, August 2015.

 

Jiang, M.S., Aulakh, P.S., Krishnan, R., “Collaboration Routinization, Social Capital, and Innovation Performance of R&D Strategic Alliances”, Academy of Management, Philadelphia, August 2014.

Jiang, M.S., Aulakh, P.S., “Antecedents and Performance Implications of Managerial Knowledge Transfer in International Licensing”, Academy of Management, Orlando, Florida, August 2013

Xia, J., Jiang, M. S., Li, S., Aulakh, P.S., “Resource dependence and practice adoption in cross-border alliances”, Academy of Management, Boston, USA, August 2012

Xia, J., Jiang, M. S., Li, S., Aulakh, P.S., “Effects of ownership, importance, and alternativeness of resources on practice standardization”, Academy of International Business, Washington DC, USA, June 2012

Jiang, M. S., Oh, C., and Fang, Y., “The Moderating Role of Host Country Political Instability on Chinese Outward Direct Investment”, Academy of International Business, Nagoya, Japan, June 2011.

Jiang, M. S., and Branzei, O., “Importer’s Choice? Substitution and complementary effects for developing indigenous innovation capabilities”, Academy of Management, San Antonio, the United States, August 2011.

Aulakh, P. S., Jiang, M., and Li, S., “Strategic flexibility and exclusive rights in international technology licensing relationships”, Academy of Management, Montreal, Canada. August 2010.

Aulakh, P. S., Jiang, M., and Li, S., “The Effect of Adverse Selection, Opportunism, and Competitor Creation Problems on Licensing Exclusivity”, Academy of International Business, Rio De Janerio, Brazil, June 2010.

Pan, Y, Jiang, M.S., and Aulakh, P.S., “IJV as Holding Period”, International Association of Chinese Management Research, Shanghai, China, June 2010.

Aulakh, P. S., Jiang, M., and Li, S., “Uncertainty, strategic flexibility and exclusive rights in international technology licensing relationships”, Strategic Management Society, Washington DC, USA, October 2009.

Jiang, M. and Branzei, O., “Toehold internationalization: The option growth value of emerging economy’s IJVs”, Strategic Management Society, Washington DC, USA, October 2009.

Jiang, M., Aulakh, P. S., and Krishnan, R., “Deliberate learning from partners: Tactics and innovation performance”, Academy of International Business, San Diego, California, June 2009.

Krishnan, R., Aulakh, P. S., and Jiang, M., “Relative absorptive capacity and trust in knowledge-seeking alliances”, Academy of Management, Chicago, Illinois, August 2009.

Jiang, M.. “Technology Licensing As a Principal-Agent Relationship: A Comparison between Independent and Combined Licensing”, Academy of Management, Anaheim, California, August 2008.

Jiang, M., Aulakh, P. S. and Krishnan, R., “Meet me in the middle: Interactional Absorptive Capacity and its implication on recipients’ innovation performance”, Academy of International Business, Milan, Italy, July 2008.

Jiang, M., Aulakh, P. S. and Krishnan, R., “Interactional Absorptive Capacity and Innovation Performance”, Academy of Management, Anaheim, California, August 2008.

Jiang, M., Aulakh, P. S. and Pan, Y., “Licensing duration as holding period: A real options perspective on licensing as an entry strategy in foreign markets”,  Academy of International Business, Indianapolis, Indiana, Summer 2007.

Aulakh, P.S. and Jiang, M., “A Resource Dependence Perspective of Knowledge Transfer in International Technology Licensing”, Academy of Management, Philadelphia, Pennsylvania, Summer 2007.

 Jiang, M.S., Aulakh, P.S. and Pan Y., “International licensing: An empirical examination of exclusivity rights in foreign markets”, Academy of International Business, Beijing, China, June, 2006.

Jiang, M.S., Pan, Y and Aulakh, P.S., “Long-term or short-term agreements? The influence of transaction cost variables – empirical evidence from joint ventures in China”, Academy of International Business, Beijing, China, June 2006.

Jiang, M.S., Pan, Y. and Aulakh, P.S.. “Contractual duration of JVs: The influence of asset specificity, uncertainty, and small numbers”, Academy of Management, Atlanta, Georgia, August 2006.

Jiang, M.S. and Wolf, B.M., “Adaptation: A recipient’s action for knowledge transfer success”, Academy of International Business, Beijing, China, June, 2006.

Jiang, M.S., “Knowledge transfer success: the role of recipient adaptation and an empirical test”, Academy of International Business, Quebec City, Quebec, June 2005.

Jiang, M.S., “Anticipated duration of joint ventures”, Administrative Science Association of Canada Conference, Toronto, May 2005.

Jiang, M.S. and Aulakh, P.S., “International technology transfer: The nature and determinants of licensing dispersion”, Academy of International Business, Stockholm, Sweden, June 2004.

Teachings

MGMT 3P98 International Business

MGMT 4P90 Strategic Management

MGMT 4P94 Transnational Business Management

MBAB 5P21 Business Strategy

MBAB 5P22 Global Business

MBAB 5P61 Marketing Strategy

MSCM 5P85 Management Theories in International context

Research Grants

  • SSHRC “A multilevel study of value creation and appropriation in Chinese-foreign R&D alliances”, April, 2008, $79,000. P.I. (co-applicant: Dr. Oana Branzei).
  • SSHRC Special Call ” Exploring Externalities of FDI in Developing Economies: Knowledge Spillover and Crowding Out Effect”, April, 2008, 4A status, $3,000 (internal fund)
  • SSHRC “The darkside of R&D dyads”, April 2007, 4A status, $3,000 (internal fund).

Academic Service

Editorial board member of Journal of International Management

Editorial board member of Journal of Asian Business Studies

Hobbies

Table tennis: seriously interested, the current goal is to learn more from professionals.

Piano: beginner – try to learn pieces by heart so that I can play without looking at the music sheets.

Classical music: interested in understanding the works of the following composers (I list alphabetically, though I listen more to some): Bach, Barber, Beethoven, Berlioz, Bizet, Brahms, Bruckner, Chopin, Copland, Debussy, Dvorak, Grieg, Handel, Haydn, Liszt, Mahler, Mendelssohn, Mozart, Rachmaninov, Ravel, Rimsky-Korsakov, Saint-Saens, Sarasate, Schubert, Schumann, Shostakovich, Smetana, Strovinsky, Tchaikovsky, Vivaldi, Wagner, Wieniawski.

Calligraphy: as you can see in the menu above.

Reading: my goal is to read one book per month.